NeighbourhoodMuseum Quarter
The World of Cocktails
Bols Cocktail Experience
Step into a sensory journey through the history of Lucas Bols, the world's oldest distilled spirit brand, featuring interactive tastings and master mixology.
Best forCocktail lovers and history buffs
Plan for1 to 1.5 hours
Worth knowingMinimum age for entry is 18 years
Sensory Journey
A Masterclass in Flavor
Located directly across from the Van Gogh Museum, the Bols Cocktail Experience offers a deep dive into the art of distillation and liqueur production. This interactive attraction is designed to engage all five senses, guiding visitors through the evolution of spirits from the 16th century to the modern cocktail era.
The experience is not a traditional museum but a vibrant exploration of taste and aroma. Guests move through themed rooms that highlight the botanical ingredients used in Bols liqueurs and genevers, culminating in a visit to the Mirror Bar where professional bartenders craft signature drinks.
Legacy since 1575
The World's Oldest Distilled Brand
The story of Bols began in 1575 when the Bols family opened a small distillery called 't Lootsje on the outskirts of Amsterdam. As the Dutch Golden Age flourished, the family gained access to exotic herbs and spices brought back by the Dutch East India Company, allowing them to create an unprecedented range of liqueurs.
Lucas Bols, who took over the company in 1652, is credited with turning the brand into a global powerhouse. Today, the Bols Cocktail Experience honors this 450-year heritage by showcasing historical artifacts alongside the innovative techniques that continue to define the brand's role in global cocktail culture.
Must-See Features
Inside the Experience
Sensory
The Hall of Taste
An interactive space where you can test your sense of smell and identify the distinct aromas of dozens of different liqueurs and botanicals.
Mixology
The Mirror Bar
A sleek, futuristic bar where expert mixologists prepare a cocktail of your choice, included with your admission ticket.
Heritage
Genever Room
Dedicated to the traditional Dutch spirit, this room explores the history of genever, the precursor to modern gin, and its cultural significance in the Netherlands.
Visitor Flow
What to Expect
Afternoon
Self-Guided Discovery
Most visitors arrive in the afternoon to explore the interactive exhibits at their own pace, learning about the 42 different Bols liqueurs.
Evening
Cocktail Workshops
For those looking to sharpen their skills, the venue hosts professional cocktail workshops where you can learn to shake, stir, and strain like a pro.
Social
The Final Sip
The tour concludes at the bar, making it a popular social starting point before heading out to dinner in the nearby Leidseplein area.
Visuals
The Art of the Drink
The interior design of the Bols Cocktail Experience is a blend of historical charm and ultra-modern aesthetics. From the glowing 'Ingredient Wall' to the reflective surfaces of the Mirror Bar, every corner is designed to be visually striking.
Visitor Info
Planning Your Visit
The Bols Cocktail Experience is strictly for visitors aged 18 and over. Identification may be requested at the entrance. It is highly recommended to book tickets in advance, especially for the cocktail workshops which have limited capacity.
Official websiteHours
Opening Times
Monday: 13:00 - 18:30. Tuesday to Friday: 13:00 - 21:00. Saturday: 10:30 - 21:00. Last entry is typically one hour before closing.
Location
Museumplein
Situated at Paulus Potterstraat 14, it is conveniently located between the Rijksmuseum and the Van Gogh Museum.
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Getting There
Public Transport
The experience is easily accessible via tram lines 2, 5, and 12, stopping at the 'Van Baerlestraat' or 'Museumplein' stations. From Amsterdam Centraal, the journey takes approximately 20 minutes. If you are already exploring the Museum Quarter, it is just a short walk from the major art galleries.
Common Questions
Frequently Asked Questions
Is a drink included in the ticket price?⌄
Yes, a standard admission ticket includes one cocktail of your choice in the Mirror Bar at the end of the tour.
Can children visit the Bols Cocktail Experience?⌄
No, because alcohol is served and sampled throughout the experience, the minimum age for entry is 18 years.
How long does the tour take?⌄
A self-guided tour typically takes about 60 minutes, though you may stay longer to enjoy your cocktail in the bar.