NeighbourhoodDam Square (City Centre)
Interactive Wax Museum
Madame Tussauds Amsterdam
Step into the spotlight on Dam Square. Encounter lifelike wax figures of global icons, Dutch royalty, and A-list celebrities in an immersive, multimedia environment.
Best forFamilies, teenagers, and pop-culture fans
Plan for1 to 1.5 hours
Worth knowingLocated inside the Peek & Cloppenburg building
The Experience
More Than Just Wax
Madame Tussauds Amsterdam is a vibrant, interactive attraction that brings visitors face-to-face with over 60 meticulously crafted wax figures. Situated in the heart of the city, the museum has evolved from a quiet gallery into a high-energy indoor experience. It utilizes multimedia effects, themed sets, and occasionally live actors to create a world where you can pose with world leaders, sports legends, and music icons.
The museum is divided into several zones, ranging from the 'A-List' party area to sections dedicated to the Dutch Royal Family and world-renowned artists. Whether you are looking to take a selfie with Rihanna, stand beside the King of the Netherlands, or explore the 'I AM ART' exhibit, the attraction focuses on providing a hands-on experience where touching the figures and engaging with the displays is encouraged.
Legacy
A Century of Craftsmanship
The art of wax modeling dates back to Marie Tussaud, who created her first figures in 18th-century Paris before establishing a permanent home in London. The Amsterdam branch serves as a key European outpost, blending this historic craft with modern Dutch culture. The figures are created using traditional techniques, requiring hundreds of measurements and months of work by skilled artists to achieve startling realism.
In recent years, the Amsterdam location has undergone significant modernization. It has transitioned from a traditional 'cabinet' of figures into an immersive attraction that mirrors the fast-paced world of modern celebrity. By frequently updating its collection with figures like Harry Styles and Ed Sheeran, the museum remains a relevant fixture of the Dam Square skyline.
What to See
Star-Studded Zones
Music & Film
The A-List Party
Rub shoulders with global superstars including Beyoncé, Harry Styles, Rihanna, and the King of Pop, Michael Jackson. These figures are placed in themed environments that allow for perfect photo opportunities.
Culture
I AM ART
Step into the world of famous Dutch and international artists. This interactive zone allows you to immerse yourself in the creative process and stand alongside the masters of the art world.
Local Icons
The Royal Family
Experience a sense of royal elegance by meeting the wax counterparts of the Dutch Royals. This section highlights the local connection and the prestige of the Netherlands' monarchy.
Timing Your Visit
Beat the Crowds
Morning
Early Entry
Arriving at 10:00 AM is highly recommended to avoid the peak midday crowds. This allows for more space to take photos with the figures without long waits.
Afternoon
Midday Buzz
The early afternoon is the busiest time. If you visit during this window, expect a lively atmosphere filled with families and tour groups.
Evening
The Final Slot
If you choose the last available time slot of the day, the museum ensures you still have 1.5 hours to complete your walk-through before closing.
Visuals
Capturing the Moment
The museum is designed for photography. From the dramatic lighting of the music zones to the grand windows overlooking Dam Square, every corner offers a unique backdrop. Keep an eye out for temporary exhibits, such as the recent displays of RuPaul and Conchita Wurst, which celebrate diversity and self-expression.
Visitor Info
Planning Essentials
Madame Tussauds is located at Dam 20. For those with mobility needs, a wheelchair lift is available, though it has specific limits: a maximum length of 120 cm, width of 90 cm, and a total weight capacity of 250 kg (including the user).
Official websiteTickets
Booking Tips
It is often beneficial to combine your visit with the nearby Amsterdam Dungeon for a discounted rate. Tickets are time-slotted to manage the flow of visitors.
Parking
Nearby Garages
The closest parking is the Bijenkorf department store car park. If full, P1 Parking Amsterdam Centre near Central Station is the best alternative.
Bookable experiences
Experiences around Madame Tussauds Amsterdam.
Some links may earn Amsterdam Explorer a commission, at no extra cost to you. The booking content appears only after you accept optional content.
Getting There
Central Access
The museum is a 10-minute walk from Amsterdam Centraal Station. Alternatively, you can take trams 4, 14, or 24 to the 'Dam' stop, which drops you directly in front of the building. For those using the metro, the Rokin station is the nearest underground stop.
Common Questions
Frequently Asked Questions
How long does a visit typically take?⌄
Most visitors spend between 1 and 1.5 hours exploring the various themed zones and taking photos.
Is the museum accessible for wheelchair users?⌄
Yes, there is a wheelchair lift, but it has strict dimensions: max 120cm length, 90cm width, and a 250kg weight limit.
Can I touch the wax figures?⌄
Yes, unlike traditional museums, Madame Tussauds encourages visitors to get close to and interact with the figures for photos.